Web Copy:

Wd Partners

A leading multi-unit retail specialist, Wd Partners sought to rebrand their image with a complete copy overhaul that included total rewrites ofthe entire website and all print  material. The goals were approachability, clarity, and informativeness.  My copwriting services were utilized from the beginning of the  project until the launch of the new campaign.    

Scribbles Cafe & Bookstore

As owner and operator of this storefront business, my challenge was to clearly articulate to  the public the goals of a business that was prone to change with market  conditions. The copy reflects the values of the  ownership, acknowledging the  presence of competing businesses and creating a unique identity through definition and illustration of the ideals that drive the operators, with an overall goal of establishing a brand that goes beyond the product.  
 

    Catalog Copy:

Home Networking Solutions (ISBN 1-929685-51-3)

For many people, a small computer network brings to mind two computers sharing a single printer, but this is only one of the many capabilities that a home network can provide for the multi-computer home or small office. Home Networking Solutions is written to answer the question of what networking could do for a multi-computer home, as well as to provide anyone who might be interested in installing a home network with easy-to-understand methods for building one to meet their needs.

Home Networking Solutions focuses on helping the reader to install a peer to peer network that will meet their exact needs. The book does this by first providing a thorough understanding of the concept of a computer network, then explaining the various methods that a reader might employ for a specific result. In showing users how to network their computers, Home Networking Solutions explains many different considerations such as Internet bandwidth, wired versus wireless systems, firewall security, and hardware and application sharing. The book is completely up to date, as well, discussing topics current to any network consideration, such as networking with Windows XP, sharing a DVD drive, and protecting a network from virus attack. There is even a section that looks to the future, giving consideration to where home networking could take computer usage in the next few years. No matter the reader's interest—whether it be connecting computers for multi-player gaming, sharing hardware, or increasing productivity in a small office—Home Networking Solutions can help turn their multi-computer home into a fully-connected network.

OmniPage Power! (ISBN 1-929685-58-0)
One of the most amazing technological innovations since the inception of the personal computer has been the ability to convert visuals from the physical world into a digital form via a scanner. The release of ScanSoft's OmniPage Pro 11 marks a huge step for OCR (optical character recognition) technology into the realm of reliable business and home solutions. With substantially increased accuracy and the ability to convert PDF files into favorite document formats such as MS Word and Excel, OmniPage Pro 11 is poised to become a very important computing tool for business and personal use. OmniPage Power! is here to provide help for the reader who wants to make maximum use of the exciting new imaging capabilities provided by OmniPage Pro 11.

Aimed at helping the reader understand the processes involved in using OmniPage technology, rather than just the functions it is capable of, OmniPage Power! is an invaluable tool. The book begins with scanning basics, explaining OCR, types of scanners, and what you can and can't use a scanner for, seamlessly progressing from simple processes to more complicated scanning activities. OmniPage Power! easily explains how to take a table, spreadsheet, or even color photo, scan it, and convert it into a format easily edited in a user's favorite desktop programs. It even explains how to work with PDF files and "tweak" OmniPage to your exact scanning needs.

OmniPage Power! makes learning how to use OmmiPage an easy process, as each chapter ends with a summary and set of tips. And although it focuses mainly on OmniPage Pro 11, there is attention given to versions 9 and 10, and it even includes information on OmniPage Limited Edition V5, the version that comes bundled with many scanners. Whether for business or personal use, OmniPage Power! can make any beginner an expert at scanning with OmniPage.

Pro Tools Power! (ISBN 1-929685-57-2)
In use by musicians and recording professionals, more of the sounds heard today—from audio CDs to film scores—are created using Digidesign's Pro Tools than any other digital production system. Pro Tools Power! is written for the person with an interest in audio production—whether musician, engineer, producer, or other audio user—to be able to easily access and utilize this powerful production tool.

Focusing primarily on the mid-grade Pro-Tools LE, Pro Tools Power! thoroughly explores Pro Tools, from software and hardware setup to multi-track audio and MIDI recording and editing. The first chapter gives special attention to configuring the entire Pro Tools workstation with an existing system so that the new user can get a quick start. Full chapters are devoted to such important topics as recording, mixing, using MIDI, working with plug-ins, and even mastering with the advanced Pro Tools TDM. The book shows you how to work efficiently with Pro Tools, minimizing time spent producing maximum audio.

Whether established professional or curious creative, audio enthusiasts will find Pro Tools a powerful force in the creative process. Pro Tools Power! makes for easy access of the system's full capabilities, allowing users to focus on the task of creating amazing audio.

Paint Shop Pro X Power! (upcoming release)
Graphic design program users know that creating engaging visual art on the computer can be an expensive endeavor. For users who want to produce serious design without dropping serious cash, there's Jasc's versatile and affordable Paint Shop Pro, in use by over 20 million users. Paint Shop Pro X Power! is written to help Paint Shop Pro users get professional results with the latest version of this software, no matter what their design needs may be.

Paint Shop Pro X Power! is intended to provide readers with a thorough understanding of using Paint Shop Pro X's many design capabilities. The book lays a solid groundwork for knowledgeable Paint Shop Pro use by detailing the basic functions that the program provides, such as painting, drawing, and acquiring images from a digital camera or scanner. Paint Shop Pro X Power! shows the user how to perform more advanced editing activities as well, such as masking, working with vectors, adding effects, and using filters. The book even explains how to create animated GIFS from scratch using Paint Shop Pro X's Animation Shop, a feature included with the program.

Using easy to understand examples and hundreds of color screenshots, Paint Shop Pro X Power! gives users the knowledge they need to create dynamic illustrated and photographic visuals for business, home, or Web design.